Tuesday, March 6, 2012

The New Face Of An Old Brand

Remember when you where a kid and you went into little country stores or farm and home stores with your Dad? Remember seeing all the farmers, laborers, and plain old hard workers sitting around a table sipping coffee talking about the current events? Remember what all of them were wearing? I can guarantee it was 99% Carhartt. Well worn, each stain probably told a story, some jackets, some full coveralls. Well I remember it like it was yesterday and while the quality and durability has not changed, the times and era have.

Enter Carhartt WIP (work in progress) The designs and fit are a little more modern fitting, the stores more modern but with a reclaimed heritage feel, and the clientele....well lets just say we don't sit around and sip coffee and talk about current events anymore. All in all we are still hard workers, just in different ways. The new era of Carhartt wearer still cares about the durability but puts a little more emphasis on the way it looks. I'm sure the old timers may laugh and scoff at the way Carhartt is worn today, but they can rest assured that it is still the same old brand just evolving with modern times.

Check out this awesome video at a new Carhartt WIP store to see what I'm rambling about.

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